Leveraging Geo-Push Notifications for Customer Loyalty with LoyaltyMaximizer.

Introduction #

Geo-push notifications, messages targeted to customers within specific geographical locations, have emerged as a potent tool in driving customer engagement and loyalty. This training manual will guide you through the process of setting up geo-push notifications using LoyaltyMaximizer, providing you with a step-by-step guide, a troubleshooting guide for potential challenges, and a concluding summary.

Before diving into the setup process, let’s discuss some of the benefits geo-push notifications can bring to your customer loyalty initiatives.

Advantages of Geo-Push Notifications for Customer Loyalty #

1. Enhanced Personalisation: Geo-push notifications enable sending messages relevant to the recipient’s physical location, offering personalised interactions that improve customer experience and strengthen loyalty.
2. Increased Engagement: By reaching customers when they’re in or near your store, you can encourage immediate engagement, driving more frequent visits and higher sales.
3. Promotion of Time-Sensitive Offers: Geo-push notifications can help promote time-limited special offers or flash sales, encouraging customers to make an immediate purchase.
4. Improved Customer Retention: By providing value at the right place and time, you improve customer satisfaction and increase the chances of retention.

Part 1: Setting Up Geo-Push Notifications #

Step-by-step Guide: #

1. Open LoyaltyMaximizer > Left-Hand Menu > Locations to access the ‘Locations’ screen.
2. Click the ‘Add Location’ button to reveal a list of fields required for the location and geo-push message details.
3. Input the name of the location in the ‘Location Name field.
4. Type the address of the location in the ‘Location Address’ field. The system will provide address suggestions as you type.
5. Use the pin on the map view to specify the exact location for the geo-push notification.
6. Select the cards you want to associate with this location and geo-push the message using the ‘Apply to Cards’ field.
7. Input the geo-push message in the ‘Push Message’ textbox. This message will be sent to all users within the defined radius of the location.
8. After entering all the necessary details, click the ‘Add’ button. This will add the location to the list.

Troubleshooting Guide #

If you face challenges while setting up the geo-push notifications, consider the following troubleshooting tips:

1. Check the accuracy of details entered in the ‘Location Name’, ‘Location Address’, and ‘Push Message’ fields.
2. Ensure you’ve selected the correct cards in the ‘Apply to Cards’ field.
3. If the location isn’t pinpointed correctly on the map, double-check your pin placement.
4. Ensure to click the ‘Add’ button to add the location for the geo-push notification.

Conclusion #

Geo-push notifications offer a unique opportunity to engage with your customers in a highly personalised and relevant way, providing significant benefits for your customer loyalty strategy. By following this guide, you should be able to set up geo-push notifications with LoyaltyMaximizer effectively. If you require further support, don’t hesitate to contact LoyaltyMaximizer’s customer service.